In close collaboration with the creative director, I helped shape the visual and conceptual identity for Radical Futures, a foundation focused on regenerative culture and ecological healing.
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Through a series of brand workshops, we defined the brand’s voice using six key descriptors—Maverick, Imaginative, Poetic, Healing, Earthy & Embodied, and Thought Leader—each guiding the tone, visuals, and storytelling.
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My role spanned from initial concept to final launch: I created a versatile logo lockup system, curated the brand color palette, and selected the typography to reflect the foundation’s values. I created a system of icons, original photography, motion assets, and social content that carried the brand’s spirit across platforms. I also designed, prototyped, and built a responsive website using Webflow.
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This branding project culminated in a robust visual system—complete with print collateral and a social media archive—that embodied Radical Futures’ commitment to care, complexity, and transformative action.