San Francisco, CA
(570) 768-8703 | clairelizmartin@gmail.com
Graphic Designer | Brand Identity and UX Specialist
Creative, mission-driven graphic designer with an MFA from California College of the Arts. I specialize in story-driven brand systems, user-centered digital experiences, and front-end development. My work blends visual storytelling with a detail-oriented, collaborative approach.
EDUCATION
California College of the Arts — San Francisco, CA
MFA in Graphic Design, GPA: 3.95 — May 2024
Bucknell University — Lewisburg, PA
BA in Women’s and Gender Studies, GPA: 3.85 — May 2021
Minors: Arabic and Studio Arts
Honors: Magna Cum Laude, Phi Beta Kappa, Dorothy Walls-McCormick Prize
PROFESSIONAL EXPERIENCE
Rad Futures Foundation; Enterprise 53 — Remote
Design & Marketing Manager — July 2024 – June 2025
- Led the development of Rad Futures’ visual identity, from brand workshops to full design execution.
- Built a comprehensive brand system: logo lockup, color palette, typography, and recurring motifs.
- Translated mood boards and creative direction into cohesive designs across print, digital, and social.
- Created branded print collateral including business cards and letterheads.
- Produced and edited original photography, videos, and animated graphics for web and social use.
- Applied UX principles to design intuitive, responsive web layouts optimized for accessibility.
- Developed a 3-month archive of branded Instagram content to support the foundation's social strategy.
Freelance Graphic & Web Designer
Design & Development — March 2023 – June 2024
- Designed and developed custom websites for clients including personal portfolios and company sites.
- Created original graphics and wireframes, leading architecture and content organization.
- Improved appointment bookings by 50% by optimizing scheduling workflows and integrating booking tools.
- Formatted presentations and documents for visual clarity and brand consistency.
- Delivered tailored, scalable design solutions while managing projects independently.
Hiveclass — Remote
Graphic Designer — April 2022 – March 2023
- Rebranded the company as part of a two-person design team: developed typography, color palette, and imagery.
- Co-developed and implemented visual identity and UI guidelines for digital platforms.
- Designed new website layouts and wireframes and collaborated with developers for seamless execution.
- Produced assets for marketing campaigns, social media, and email marketing efforts.
SKILLS
Design Tools:
Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro), Figma
Development:
HTML, CSS, JavaScript (Proficient)
Focus Areas:
Brand Identity, UX/UI Design, Marketing, Visual Storytelling, Photography